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Creating Your Content - Nesta – a CMS for Ruby Developers

Using posterous to manage crossposting and tumblr to manage feed aggregation

I am late to this game, but shortly after deciding to switch my blog over to Tumblr, I discovered the joys of Posterous. As you probably know, Posterous is a microblogging service primarily aimed at posting via email. This may sound awkward at first, but to be honest, it seems a lot less awkward than logging in and using some textarea on a html form. I do most of my (non-coding) writing in an email client anyways, why not do my blog posts in one too. This lets me edit to my hearts content, save as a draft, easily post from my iphone, etc.

The real value-add (please don’t hurt me for the business speak) for me, though, is Posterous’s cross-posting capabilities. I have four addresses set-up in my contact list: post@posterous.com to post to all of my networks, twitter+tumblr+flickr@posterous, for my tech postings and facebook+twitter+flickr@posterous.com for my non-tech postings, and posterous@posterous.com for things that should not be cross-posted. I can just include flickr in all of them, because Posterous is smart about different email content, so it will only post to flickr if there is an image included (obviously?).

The second piece of this is Posterous’ main competitor, Tumblr. I am currently using Tumblr for my tech blog. Tumblr has a better aggregation focus than posterous, aiming less at being the piece designed to cross-post, and more aimed at pulling your content in. Therefore, in Tumblr I have added rss feeds for my Google Reader shared items, my Instapaper starred items, my delicious (okay, not really, but only because that has become completely supplemented by the previous two), and a Flickr feed for any items tagged ‘tumblr’. I may drop the Flickr tag, since I can handle that via Posterous, but I suspect I will have a use for items that get added to Flickr straight off my camera, etc.

I’ll try this set-up for a while any perhaps do a follow-up with how it works for me. If I don’t, it’s working perfectly. ;)

Update Beware linebreak differences between gmail, posterous, and tumblr. When I diagnose them I’ll post about it.